Happy Customers Make Us Happy
In a culture increasingly accustomed to plenty of choices, you have to offer more than an excellent product to stay relevant in business. While product quality is critical, the way a customer feels during their first encounter with a company is equally—if not more—important. As automation becomes the norm, most people still like to be shown courtesy, respect, and concern.
But just how critical is good customer service? According to Murray Goldstein of Cox Business, no matter how incredible your product line is, “without satisfied customers, you are out of business.”1 According to Goldstein, there are three major benefits to providing exceptional service. First, customer retention is an important upside to great service. Loyal customers are paying customers, so repeat business leads to higher revenues. Secondly, keeping the customers you have is easier and more efficient than finding new ones. To draw new consumers to your business, positive word of mouth is key, and a second reward of offering exceptional service. Finally, taking care of your clients means they are more likely to offer you feedback for improvement. We all need to know how we are performing if we hope to excel at what we do. Honest feedback is an excellent way to help you make positive changes, and thus retain customers for life.
At Bauer Built, our goal is to attract and to retain happy customers. It is not enough to maintain the status quo. We serve several key markets, including commercial fleet vehicles, agriculture, and retail customers, so we know how to stay on our toes while meeting diverse needs. “Having served our communities well for more than seventy years, we aim to develop relationships and their trust with the people who give us their business, as evidenced by the many positive comments we regularly receive from those we have helped,” said President Tad Bauer.
Bauer Built employs over 500 outstanding staff, all committed to offering our clients the best possible tire and service experience. One happy customer in Mason City noted recently, “Even if you’re a stranded stranger in the middle of Iowa, these folks treat you like family. Amazing people, helpful, and if I’m ever stranded in this area again they’ll be who I first call.”
Likewise, an enthusiastic Lexington, NE, client exclaimed, “[Bauer Built is] the friendliest tire and service shop in Nebraska!!” after our staff made the effort to get this individual back on the road safely on a long road trip.
Bauer Built Tire and Service was founded on a commitment to treating others well, and we continue to build on that promise. As a family-owned business with more than 30 tire and service centers across the Midwest, we owe our growth and success to our loyal customers. We are honored to be your tire and service partner. Learn more about Bauer Built services today!
Categories: Bauer Built Blog, News
